We designed the logo and brand identity for a small home winery based in Italy. They produce high quality wine using traditional winemaking techniques.
The name "Flusso" is translated from Italian as "flow". Wine is an important part of life for many Italians (and not just Italians). The name symbolises the flow of wine as the flow of life. In the logo, we reflected the idea of flow with the wavy line in the letter F, which is combined with the letter L, and the combination of the two letters S.
On the label, we placed textured wavy lines. They look like a river when you look at them from the high ground. With this, we emphasized the naturalness of the production and connected it to the idea of flow. The irregular and imperfect lines and jagged edges reflect the idea that this is a home production of wine, not a factory one.
On the label, we placed textured wavy lines. They look like a river when you look at them from the high ground. With this, we emphasized the naturalness of the production and connected it to the idea of flow. The irregular and imperfect lines and jagged edges reflect the idea that this is a home production of wine, not a factory one.
For the colour scheme, we used natural colours taken from photographs of vineyards and wine provided by the client, and then complemented them with additional colours.
